In 1-2 years, I will...

Did you have a think about this question yesterday:

👉 What's one amazing thing you'd like to achieve in the next 1-2 years, even if it seems unlikely right now?

If so, I'd like to challenge you to go one layer deeper... does your amazing thing fall into bucket 1 or 2:

1. Doing more of what you do now - eg: doubling your client roster with the same services, or
2. Shifting to something different - eg: moving from design work to strategy work.

Both are great, but require different focus.

For bucket #1, you may need to grow your network or invest time in partnerships.

For bucket #2, you might need to work on positioning and offer testing.

Of course, ALL of those activities are worthwhile regardless of your path - so knowing your destination helps focus your efforts.

Your time is not infinite, especially as a one-person show.

Know your capacity, know your amazing thing... then build the plan in reverse.