Being climate conscious means not just deciding what to buy, but also if to buy.
Not just how to travel, but if to travel.
Not just what car to drive, but if you should even own a car.
Not just which supplier to use, but if you really need the things that supplier offers.
Not just what kind of packaging your product needs, but if it actually even needs packaging.
It's opposite to everything we've been trained to think - ads are designed to get you to buy more things, do more stuff, consume as much as you can.
"If" thinking is retraining your brain, and it's hard. Look past the immediate promise this brand is making you, and picture yourself at some point after the purchase, when this thing is just another thing you own. Are you proud to own it? Do you use it as much as you thought you would? Would your life have been drastically worse if you just kept walking that day?
We rush to which one before we consider if we even really need one.
If the answer to the "if" really is yes, then ask which one.
Try it once.
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No doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.