One of my promises with starting this newsletter was "no doom and gloom". Whenever I see a climate-related story it's almost always bad news, so I wanted to offer something different.
But it's a hard promise to keep.
Staying positive, and looking for bright sides and silver linings in a sea of bad news, sometimes it feels flippant... like I'm not taking the climate situation seriously.
Honestly, the reason I feel positive despite all the bad news is because, without being flippant or slimey, there are a lot of opportunities.
Opportunities to do good things for people and for the planet, but also opportunities to use businesses as vehicles for really strong, influential, and truly beneficial change.
While climate awareness has been a thing for many decades, using it as an opportunity for differentiation is still kinda new.
Examples? Lots. Tomorrow 👍
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A daily email exploring the opportunities, solutions, startups and rockstars in the climate space.
No doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.