Guide them out of the maze

When you break it down, building a fixed-price offer is pretty simple:

• Find one pain point;
• Build one solution;
• Package it simply;
• Price it clearly;
• Tell people exactly what they’ll get;
• (and what they won’t);
• No false scarcity;
• No manipulative FOMO;
• No inflated promises.

Just honest value that guides someone out of a maze they’re stuck in.

You’ve done this LOADS of times…

…it’s just that every project you’ve worked on has been a series of mazes that your client needed to be guided out of.

Go back; look through projects; find the mazes that have trapped more than one person; copy the map you built to guide them out.

…and you’ve found a shortcut to a fixed-price offer.