The Climate Shift 2 August 2023 Danny R.

Green marketing

What might "green marketing" look like?

Some ideas:

More digital documents, less printed material, eg:
- Specific digital outreach campaigns rather than flyer-drops
- Digital annual reports like this one, rather than printed ones that expire each year
Digital products, profiles, documents and spaces hosted on "green" servers
Low-impact websites and brand assets
Ethically-sourced materials for physical merch, eg: Fairtrade cotton for uniforms
Brand messaging placed on the outside of recyclable or compostable packaging, rather than on inserts

I'd love to add to this list!

If you have ideas or have seen something cool please reply and let me know - you'll get the credit 😁

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