When you decide to rebrand in a more sustainable way, you’re fighting against convenient options.
Convenience offers us:
Each comes with numerous sustainability considerations.
Right now, sustainable options feel inconvenient.
The slow fashion movement has started many awesome conversations, one of them about our over-reliance on convenience.
It’s a brave and sometimes annoying step to fight convenience - you don’t have to do it all at once. Replacing one questionable supplier, process, or product with a better one is an amazing place to start.
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