Companies that add an “Eco” or “Green” or “Sustainable” product to their offerings, in my view, fall into one of two buckets:
This junk is everywhere:
This is some judgemental stone-throwing, but I’m guessing this merchandising company—that looks to be selling everything and anything they can print a logo on—is probably not too worried about it’s environmental footprint.
Some see "going green" as a bandwagon you jump on; I say it’s a values thing.
If you truly appreciate the importance of doing business in the most low-impact way, you’ll find a way to do as many things like that as possible...
Eventually you won't be able to avoid the low impact option, because all others simply stop making sense.
Otherwise, you’ll look like that screenshot - capturing whatever market share you can in a desperate attempt to cover all bases.
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