Easy vs Simple

Easy means without effort.

Simple means without complication.

Not the same 😉

For many years, my work was relatively “easy” (meaning my tasks were things I had been doing for many years on rinse-and-repeat), but the business itself was not simple.

Running a solo creative business can be so flipping complicated.

That is, until you uncomplicate it.

Things that made it complicated included:

• Having lots of offerings
• Having no particular specialisation
• Having slightly different hourly rates for different clients
• …meaning invoicing each month was a draaaag
• Hiring extra hands to lighten the load
• …which it didn’t do, it just added different stuff to my plate
• …on top of what was already there
• Trying to market my work, which I could never clearly define
• Never quite knowing how much of anything I needed to sell
• …which meant I said “yes” to almost any project that came my way

Over the years, things I changed to simplify it included:

• Having fewer offerings
• …for fixed prices
• …and doing away with hourly rates
• Putting more time into creating processes
• …rather than thinking a new hire would help – that failed every time I tried it
• Timeboxing not just my tasks, but entire offerings
• …by only offering things I could deliver in eg: 1 day, or 1 week
• Knowing how much I needed to sell of each offering, and using that as a target
• Plus more…

It does require focused work, a good amount of patience, and sometimes a little guidance.

If you need ideas, reply here with your questions.

Or if you’d like to dive deeper, you can now book a 1-on-1 intensive coaching session with me here.

Imagine if work was easy and simple ✌️