Easy pickings

I spoke to a guy last week who was adding some "perks" his team could access, and spending a not-small amount of money to do so.

He admitted that it wouldn't directly benefit the company, it's just something to show they're invested in the team as people, not just staff.

That's triple-bottom-line* thinking, low-hanging-fruit edition.

In the past, I've heard others in similar positions wave off initiatives like this - basically, that didn't benefit the company with profit - by saying some version of "we're not a charity".

True maybe, but I doubt your company is a total mercenary either... meaning I hope you don't sacrifice treatment of humans, their mental health, or the environment at-large with complete disregard in order to find the profit.

Adding a perks program is not revolutionary, and unlikely to shift their perception hugely in the marketplace... but putting your team up on the list titled "Things we can do with all this lovely profit" - that's a nice path to be on.

"Profit used for good" can look like lots of things - it's not always about donations and charity.

Looking after the people who move your mission forward is easy pickings 👍

^{*Triple bottom line explained here}