Digital 2-for-1

When you rework your website to be lower impact following something like the Sustainable Web Design methodology (see yesterday’s ironic post about the word “sustainable”), not only does your website become a lighter, faster, less resource-intensive version of itself…

…it also improves accessibility for people with disabilities, almost by default.

Depending on your source, between 90-98% of the web is inaccessible to people with disabilities, despite around 15% of the global population (that’s like, a billion people) having accessibility requirements.

Folks with accessibility requirements use the web the same as anyone else would:

• To book a rental car
• To buy a beanbag
• To scroll YouTube for Michael McIntyre clips
• To buy overpriced but delivered in 20 minutes snacks
• To stream movies
• To take a digital photography course
• To pay their insurance
• To mark their kids absent from school
• To send holiday photos to family

But a billion people struggle with this stuff every day – how annoyed do you get if your internet banking app doesn’t load first time, or the paragraphs of an article are too wide to fit onto your phone.

A few (maybe small, maybe big) adjustments and bam, you’re in the top 2-10% of businesses in the world.

_{👉 Sustainable Web Design}

_{👉 Centre for Accessibility Australia}