I (now) follow a dude on LinkedIn called Vojtech Vosecky who shared his top 10 learnings from being a circular economist.
This one absolutely jumped off the screen at me:
It all starts with the design - 80% of the product's environmental impact is locked there.
It's a principle I appreciate when helping folks create new digital products or start new businesses.
An existing business needs to undo harmful practices, whereas a new one can design harm out from the start... undoing is not impossible, just trickier.
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