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         23 January 2024          Danny R.

Design harm out

I (now) follow a dude on LinkedIn called Vojtech Vosecky who shared his top 10 learnings from being a circular economist.

This one absolutely jumped off the screen at me:

It all starts with the design – 80% of the product’s environmental impact is locked there.

It’s a principle I appreciate when helping folks create new digital products or start new businesses.

An existing business needs to undo harmful practices, whereas a new one can design harm out from the start… undoing is not impossible, just trickier.

Here are all 10 of his learnings as a circular economist.

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