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         3 December 2023          Danny R.

Define "business case"...

Can you make a business case for building a climate policy?

What's the financial upside, if there even is one?

I see this question first hand in several forms - from pushback in a business setting, to casual conversations where people simply can't see a good reason to incorporate even the beginnings of a climate mindset at work.

The bold in the quote below from this HBR article has been pinging in my head all night:

"The problem is that our obsession with making the business case for ethics makes us sound apologetic and hollow. After all, there is also a business case for tax avoidance, deregulation, and even higher death rates. We do ourselves — and the world — no favors by locking ourselves into this instrumentalist argument."

Sometimes there's an obvious financial upside.

Sometimes, it's just the right thing to do.

Other times, it's the right thing to do but doing it is beyond the financial capabilities of your org - in which case you delay, find interim solutions, or commit to exploring further.

You'll sense which it is, especially if your values start tingling.

It's not always about making a business case 😉

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