Clark good; Lex bad

You may have been burnt by a douchebag marketer who sold you on a promise of earning $8-septillion per month, then delivered a bunch of ass.

I have.

The problem is a small but very big one: They’re really good copywriters.

Copywriting is one of the few genuine superpowers that exist in marketing (which makes the stories of it being fully outsourced to AI just hilarious).

Generally speaking, if you get good at copywriting, you can easily convince someone to send your a bunch of money. You don’t even need to deliver anything.

Drop your ethics on the door mat, be happy with a single sale (coz that person will never speak to you again) and enjoy your cash while it lasts.

Like laser eyes or x-ray vision, copywriting is the kind of power that should only be used for good.

More specifically, use these all-powerful words to show good-fit folks how your thing will benefit them and how to buy it, as well as explain why bad-fit folks shouldn’t buy it.

Formulas, templates, and frameworks exist to help non-copywriters (and copywriters themselves!) write better copy. More compelling copy. Higher covering copy. They’re good. They work. I share them in my trainings, and regularly walk people through how to use them.

You’re a good human (or Kryptonian). You’re Clark Kent, Not Lex Luthor. You’re in the service business. So use your power to serve your good people and help them get what they need.

No tricks. No diceyness. Just help them 👍👍