Imagine you run a small prison.
Half of your inmates are quiet, keep to themselves, and are often even helpful and kind.
The other half are completely uncontrollable and a huge risk to other inmates, as well as your staff.
Families, and now the media, are asking what you plan to do about it.
At the press conference, you grandly announce the world’s first Personal Guard Program™.
Each time an inmate makes a threat or commits a horrible act, you will assign a personal guard to shadow them, make sure they behave, and deal with them when they slip up.
It addresses every concern the families and the media have raised. The program makes international headlines and looks like a perfect solution.
However, everyone missed a “minor” detail you happened to skim over at every opportunity – the personal guards are only 5 years old.
Which is fiiine you say, because in just 20 years—maybe even sooner!—they’ll be fully grown, developed, and strong enough to deal with the most hardened criminal, no problem.
Welcome to carbon offsets.
Confused? Part 2 tomorrow…
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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2024 Impact Labs Australia.