Impact Labs Australia Logo
Free Rebranding Handbook

Can little old me make a difference?

Danny Ruspandini - Impact Labs Australia
Danny R.

Do you worry that your efforts to improve climate change will be far too tiny to make a difference?

Here are some fun numbers:

  • Around 12 million Aussies are currently employed.
  • Our superannuation alone equates to around $3 trillion (with 12 zero's - $3,000,000,000,000).

When you retire, your super money will be waiting for you... but until then, it’s used to pay for stuff.

When you contribute money to your super, you’re literally loaning money to big companies to fund projects, which makes you an investor in those projects. When they make money, your super grows.

Those projects could be lots of things - often they’re things like coal mines, weapons, or other “dirty” industries.

There are super funds who specifically don’t invest in dirty industries, and instead invest in clean projects like renewable energy - Future Super and Australian Ethical are two (more are listed on the Market Forces website). They call this divestment (the opposite of investment - as in, divesting money away from dirty industries and investing in clean ones). From the Future Super website:

We seek to identify investment products that avoid or reduce harm, and when these don’t exist, we partner with like-minded investors to create them. We also seek to invest some of our capital in impact investments, which directly address climate change or inequality. This realises the potential that our divestment unlocks.”

If all 12 million Aussies switched to one of these funds, and moved $3trillion+ out of dirty industries, it’d cripple them. Better yet, it’d fund the projects that are designed to repair the damage that the dirty ones created.

Your super still grows. You still end up with money when you retire. But this way, you’ll know the money came from something that made Future You’s world better, not worse. It's also something that actually helps more clean projects get off the ground, which we're going to need a lot of in the next few years.

All it takes - seriously - is spending a few minutes switching super funds, and you’ve made thousands of dollars of impact.

Whether you’ve got a few grand or several hundred-thousand in your super, that number will grow the longer you work - what would you rather spend it on?

So... can little old you make much impact? Yep! And let your friends and your staff know they can as well 😉

We send sustainability and rebranding insights like this every day.

Jargon free, designed specifically for Aussie organisations.

Feel free to sign up »

    We'll never sell your data, unsubscribe anytime.

    We acknowledge that we work on the lands of the Wangal peoples of the wider Eora nation in the place now known as Sydney. We are humbled to work on Wangal lands, used for generations as a place for Aboriginal learning and knowledge exchange.

    We respect the Elders of the past, our current Elders and the Elders we are building for our future. May we all continue to look after Wangal, Eora and surrounding lands.
    Impact Labs Australia Logo
    Resources and tools for efficient rebranding in line with your sustainability goals.
    Sign Up
    Get exclusive rebranding insights that we only share with email subscribers.
      © 2022 Impact Labs Australia.
      crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram