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Be wary of "green" marketing

Danny Ruspandini - Impact Labs Australia
Danny R.

Hesta (the superannuation fund), who invests more than $2bn in fossil fuel projects, used footage of the School Strike for Climate group in one of it's ad campaigns (source: article on the Guardian today).

School Strike for Climate is the movement started by Greta Thunberg a few years back, and is actively trying to get political leaders to fight against climate change.

For a superfund to try make themselves look climate conscious by using their footage is very shady.

Advertising is a heavily data-driven industry - they know how to get messaging across that makes you think anything it wants you to think.

Be wary of advertising that makes claims like this. For now, it's on us to do the background checks.

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