Hesta (the superannuation fund), who invests more than $2bn in fossil fuel projects, used footage of the School Strike for Climate group in one of it's ad campaigns (source: article on the Guardian today).
School Strike for Climate is the movement started by Greta Thunberg a few years back, and is actively trying to get political leaders to fight against climate change.
For a superfund to try make themselves look climate conscious by using their footage is very shady.
Advertising is a heavily data-driven industry - they know how to get messaging across that makes you think anything it wants you to think.
Be wary of advertising that makes claims like this. For now, it's on us to do the background checks.
Sign up to The Climate Shift
We'll never share or sell your data.
Let's spend 2 minutes each day looking at the opportunities, solutions, startups and rockstars in the climate space.
100% no doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.
Emails arrive daily. Unsubscribe anytime.
A daily email exploring the opportunities, solutions, startups and rockstars in the climate space.
No doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.