Be smart with “growth”

One of those hangover terms we adopt – sometimes mindlessly – from big business is “growth”.

I gotta scale; 2025 is the year of growth; Grow, grow, grow.

As business owners, growth is the obvious thing if we’re coming in below target.

As service provides though, we need to be careful with it.

Mindless, non-strategic growth is what leads to things like overwhelm, working nights and weekends, ghosting clients, and burning out.

To which you might say dude, I take what I can get – ain’t no strategy about it.

But strategy doesn’t need to be complex.

Think about this:

• You have a productised service priced at $1500
• It takes you about a day to deliver it

Would you:

1. Buy ads, hire an SEO agency, sponsor a podcast, cold DM every poor bastard on LinkedIn with the right job title and sell it like a possessed clickbait cowboy? or
2. Know your numbers.

Yep, in the beginning you want sales – 100%.

But knowing those 2 things – the price and your time to deliver – help you build a really simple pricing strategy, that going in full throttle barely allows you to pause and consider.

• How many days a week do you work?
• How many of those days do you want to dedicate to this particular product?
• What’s your revenue goal overall?
• Do you want to sell this product exclusively? Or use smaller projects to fill the gaps around it? Or only sell this during quieter times?

Simple tools can help you figure some of this out. This one I use sometimes is ridiculously simple, but allows you to tweak the numbers and understand your sales target. Make a copy and tinker with it – here’s a screenshot:

Knowing your target can help if the idea of having to sell this thing is overwhelming.

It can settle a racing mind, and help you focus on the very next step (as well as what not to do).

You just need 3 sales.

Steady now – you got this 👍