Back on track

Yesterday's heart-on-my-sleeve email triggered a lot of responses, all very supportive 🙏 funny how the more personal stuff often does.

One from list-friend James helped me remember the original point of this newsletter.

You've set yourself a hard challenge, and as someone who cares about this stuff (i.e. The Entire World and our survival, no biggie) and yet who is also prone to ranting to my wife about the cruel injustices and hypocrisies I see and read about daily, I massively appreciate you taking that challenge on.

One of the hard things is to not come across as tone-deaf with piles of good stuff in the midst of the very real bad stuff—unguided and over-the-top positivity can be unhelpful too.

But the point isn't to be shallow and flippant.

The point is to inspire more good and useful stuff, particularly for anyone running their own business:

• More climate solutions
• More action steps to move you towards net zero
• More impactful alternatives to things like offsetting

More real things you can do with your business, that both benefits your business and reduces the burden on the environment around you.

👉 ...with the ultimate goal of turning you into a climate leader within your sphere.

By demonstrating what a conscious business—your business—looks and sounds like, I hope that will inspire other businesses to follow your lead.

Change can be seriously hard especially in a business context, whether you're solo or bigger.

But we'll continue exploring small steps, micro changes, and quick wins so that any bigger changes become an obvious next step, rather than an insurmountable challenge.