Avoid simple things that derail rebrands

Overlooking simple things can bring rebrands crashing down.

• Mounting running costs.
• A lack of clarity for the end result.
• Exhausted team members.

When rebrands fail before they’re complete, I often say it’s due to a lack of planning.

Your rebrand will hit challenges like any project will, but how can you know if one of those challenges will ultimately prove insurmountable?

You can’t – all you can do is plan as well as possible, and try to pre-empt those issues before you face them.

A great first step is to take an inventory – list every physical and digital asset you can think of (signage, vehicles, software, cloud accounts), look into what it’ll take to change them, and use that to help you make your decisions.