...and why else?

Good challenge in response to yesterday's These are my people email.

I shared a short list of reasons for why to create a climate policy - here are some more:

• It'll help you reduce costs by adopting truly climate conscious, non-wasteful practices
• Attract an internal "niche" of environmentally conscious consumers within your existing market (the "these are my people" people)
• Which will enhance your brand reputation
• And provide access to a growing consumer segment actively seeking climate conscious products and services
• Which creates positive word-of-mouth
• And also attracts top talent

Here's that copy-paste-able climate declaration template again.