A seriously low-impact website

I recently mentioned low-impact websites, that minimise the use of colours, photos, videos and other assets in an effort to consume less energy.

The example I gave was Organic Basics, based in Denmark.

Depending on when you click that link, you’ll either see the low-impact version of their regular website, or this:

I’m not entirely sure what’s going on here, but I’m curious enough to find out.

My assumption is that they’re literally running on renewable energy – as in the server is running off a solar panel – rather than plugged into a wall socket, where the power is provided by a renewable energy service provider (such as Red Energy in Australia, who are powered by the Snowy Hydro scheme).

If that’s the case, that’s a serious commitment to a low-impact website.

For us here at Impact Labs our web host runs on renewable energy, but I believe it’s something like the Red Energy example above – I’ve sent a query to find out more.

It’s an interesting rabbithole I’m going to let myself fall into. More to come on this!