You could call it “picking a niche”… or you could skip the jargon and just say you do a thing for some people who need a result you’re pretty good at getting them to.
If you work with a handful of clients per year, the grinding work of picking a niche (in the way the internet tells you to) can feel like going in circles.
But if you take all the shortcuts available to you, you can skip several steps.
Example:
Obviously this assumes you have past clients you’ve enjoyed working with, which is not everyone.
But if it’s you, these are insanely good advantages.
And you’ll have 80% of a productised offer written from those 3 steps.
It’s not a “forever” change; It’s not pivoting your entire business.
It’s a test.
One product to see if your hypothesis of “one client wanted it so perhaps more will too” is accurate.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.
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