A niche is (sometimes) just a result…

You could call it “picking a niche”, or you could just say you do a thing for some people who need a result you’re pretty good at getting them to.

If you work with say between 3-10 clients per year, the grinding work of picking a niche (in the way the internet tells you to) can feel like going in circles.

But if you take all the shortcuts available to you, you can skip several steps.

Example:

• Instead of looking through lists of industries trying to find a category you can stomach working with; Pick one client you’ve worked with before who was tolerable-or-better.
• Instead of listing out every skill you have or every project you could possibly do for a new client; Write down the thing you helped that client with.
• Instead of estimating how long it should take and how much it should cost; Pull out the invoice from that job.

Obviously this assumes you have past clients you’ve enjoyed working with, which is not everyone.

But if it’s you, these are insanely good advantages.

You might have most of a productised service written from those 3 steps.

It’s not a “forever” change; It’s not pivoting your entire business.

It’s a test.

One product to see if your theory of “one client wanted it so perhaps more will too” is accurate.