There’s a point where the sustainability stuff becomes something you “can’t unsee”.
It’s a different point for everyone.
It can be a fairly mild realisation that certain things should be done in a certain way.
Or it can be dramatic – I know people who’ve left jobs because their employer wouldn’t enforce greener policies.
It’s such a broad scope of things that something will eventually cross our path, where the non-sustainable way simply doesn’t make sense anymore. You’ll know when it happens.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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