A lot of folks in my world - designers - have understandably been freaking out in the last few days. AI came for coders first, and now it's finally come for us.
About 3 days ago, Claude released Claude Design. It's only version 1 but it's already very capable.
There are some aspects that are literally one-click and done, and others where - as we've become accustomed to with any AI - it needs a lot of babysitting.
And as we're learning, version 1 of anything in AI land is not what you hang your hat on, it'll all improve.
But it does highlight more than ever that we need to shift our approach.
No one knows where we'll be in a year, let alone a decade.
But never forget that these tools always need someone at the wheel, and the better that driver knows the world they're navigating, the better the outcome will be.
In other words, a designer driving an AI design tool will likely get a better result than a technophobic CEO who doesn't like computers.
Your skills are still relevant. You don't need to change your career, just your approach.
This is where that advice we've been hearing for years might start making more sense - we need to think about the outcome; the solution; the result that our clients will get from the design work, rather than just the work in isolation.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when operating as a company of one.
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