Focusing on a Shiny Object™

The wonderful and talented Dr. Genevieve Hayes had me on her podcast to discuss all sorts of shiny objects - finding that one product, project or service you can focus your attention on, whether you're an employee hoping to make an impact inside your company, or a solo business owner looking for stability and consistency.

👉 Have a listen here

Talking points include (in Genevieve's words):

• How to become the go-to person for specific problems in your organization [07:11]
• The “secondary sale” technique (courtesy of Martin Stellar) that gets your projects approved even when you’re not in the room [14:49]
• Why focusing on one “shiny object” accelerates your career faster than juggling multiple priorities [19:06]
• How to find your signature service that makes you indispensable [23:00]

I think I say "yep" at least 17 times in response to something Genevieve articulates far better than I did, so worth listening if you enjoy hearing the moment someone realises "that's how I should have said it".

Enjoy 🙂