Ever bought something crap?

There’s something in the air…

Good, honest, lovely folk have been reaching out to me of all people, to ask about selling.

Specifically, how I did my “selling” on them, so they can go do the same thing.

Firstly, I’ll say my sales process is less “process” and more… I dunno… the vibe of the thing?

My thinking, which I’ve shared here before, is that if your thing is worth buying, you don’t need to trick anyone into buying it… so it becomes a case of being around the type of people who might want it.

Just this week, I’ve heard unsolicited stories from past clients and current clients about getting the “hard sell”: Manipulative, strong-arm sales tactics that are designed to “close the deal” (f**k me I hate that term).

This topic really sands my eyeballs.

I’ll be spending the rest of the week deep-diving into sales because it’s a tricky game, and supremely different for folks like us who are a company-of-one, already doing every bastard thing in the business, but also needing to do the selling that will sustain it.

Plus I’ll share my own story that has pretty much shaped my whole sales ethos.

I’ll say this once more before getting grandpa-mad about it: If your thing is good, you don’t need to trick people into buying it.

Let’s expose some tricks, call out some douchebags, and give you something far better to work with than “always be closing” 🤮

Stay tuned.