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         13 June 2025          Danny R.

The quantity stack

  1. How many things do you offer for sale?
  2. How much do you charge for each of them?
  3. How much time does each take?

Many folks can’t answer all of these.

Some can answer one of them confidently.

A few can answer two.

If you don’t think answering all three is possible – that’s exactly what a simplified business selling fixed-price offers can look like.

You just know your numbers.

Eg:

  • Product A: $5k, takes 3 days. You sell 1/month.
  • Product B: $2k, takes a day. You sell 2/month.
  • Product C: $500, takes 2 hours. You sell 12 /month.

Assuming one month is 20 work days @ 8 hours each, for a total of 200 potential working hours, your totals are:

  • Hours per month to deliver: 48 hours
  • Annual Revenue: $180k

In real life, things aren’t quite so crisp… it’s not like we never get sick, or miss an occasional deadline, or get tempted by a project that doesn’t fit neatly inside a box.

Use your own examples as goalposts, not rules.

And if half of your annual business can answer the “how many / how much / how long” stack… that’s a very simple, profitable and not-overwhelming business to operate.

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For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.

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