☀️ [30DC] Day 3 » How long it actually takes

Yesterday I shared the first time I stuck with a focused business idea for 30(ish) days.

Next week I’ll share a more recent story of a 30-day sprint that resulted in a new product – but today, I want to quickly bust a myth I may have created in your mind.

As you know, this challenge:

• Promises to guide you to finish one idea
• In around 30 days
• That you might have otherwise left on the shelf

What this challenge is not, is the end of that process.

In 30 days, you’ll have a product.

But for the next 6 months, year, 2 years… you’ll polish it.

• You’ll change the price
• You’ll tweak the landing page 700 times
• You’ll trim more scope
• …or add something insanely valuable
• You’ll add testimonials
• You’ll find a new way to promote it
• …maybe even a new customer it works for.

This is not to say “don’t stress about not finishing in 30 days, there’s time”.

It’s to say 👉 make sure you spend the next 30 days laying as much foundation as you can, so that you can spend the next wee while polishing it into an awesome product.

If that sounds like I’m suddenly trying to switch you to hustle mode, I’m not – few things give me allergies thankfully, but hustle culture is definitely one of them.

Just keep showing up here and we’ll get to Day 30 together, in one piece.

Til tomorrow ✌️