Avoid tears… with tiers :)

Building one productised service is a nice, safe way to dip your toes into simplifying your offerings (and your work days).

Inevitably though, you may meet your ideal client and want to offer them more than just that one thing.

Tiers can be a nice way to expand that offer into a lovely three-tiered cake of offers.

Consider this for a sec:

👉 Inputs » Outputs » Outcomes.

Inputs: Your craft – design, coding, photography, etc.

Outputs: What you produce (designer = magazines; coder = websites; photographer = photos).

Outcomes: The transformation those inputs and outputs produce.

The popular advice which I agree with, is to focus on Outcomes (for your client), not your Inputs (which we typically default to).

In other words: Don’t sell “design services”, sell the transformation those design services bring. Don’t sell “corporate headshots”, sell the confidence and pride that person will have by having their true self captured in a beautiful photo and presented on LinkedIn.

But that language doesn’t always land with potential clients, especially when they’re in a pinch and just need your flipping help with some flipping… whatever you do.

So for the purpose of building a few extra tiers, lets meet in the middle here and focus on the outputs as a first draft.

Think of that one productised offer as an output:

Eg: The offer “Headshot in a Day” provides to result of “Professional LinkedIn headshots, shot in-studio, and delivered to your Google Drive by 5pm”.

Then find ways to deliver that same result in different ways.

Such as:

• Teach how to take a decent headshot with a camera phone (free)
• Or how to take their own headshots with DSLRs and good lighting in the office (lower tier)
• Or how to hire a headshot photographers (lower tier)
• Or offer team headshots (higher tier)
• Or team photos in beautiful location (higher tier)
• Or photos for new employees pre-booked each month (subscription)

When possible, tap into that lovely transformation angle… but when you just need more offers to land more work, you can totally do that too.