The fixed-price sweet-spot

Working solo (no staff, assistants, VAs etc) means you’re completely responsible for everything that happens in the business, every day.

That’s my setup anyway, yours may be different.

Either way, of the pricing structures I’ve tried… fixed pricing is the one that I’m going full steam into for 2025 because it just makes the most sense under my setup.

• Hourly ❌ too much variability for me and for clients. Lots of effort to track time, invoice accurately… plus the “surprise” every time the client gets that invoice, I don’t like that (I’m doubt they do either);
• Value pricing ❌ sometimes it’s great, but it’s also complicated. A conversation is needed, and I generally just don’t like sales conversations – plus, capacity becomes a factor when you have limited time in the day/week/month like I do. I just don’t really want to be on the phone 😂 The potential financial upside isn’t worth the tradeoff for the time I’d hold onto instead. I’d rather have a conversation with an existing client who’s paid…
• A fixed-price 🎉 Usually no sales conversation required (or a much less complex one), they know the price, they know the scope, and they will self-select which option or product suits them. No need for tracking hours either, unless I want to for my own insights.

When I consider things like complexity, profitability, time required, marketing on a sliding scale… a fixed-price product sits right in the middle of a lot of these, and for me at least, that’s a perfect trade-off. It’s also what I teach in all of my trainings, and what my One Shiny Object Framework centres around.

I’ve skirted 2 or all 3 pricing models simultaneously at various stages in the past few years, which was complicated, but I imagine that ‘hybrid’ approach works for some people.

If you’ve done it differently, I’d love to hear what you’ve tried!