Content ecosystem

Almost 3 years ago, a dude called Mr. Philip Morgan encouraged me to write and publish daily, about the most obvious things in your industry. The stuff everyone writes about – write your version of it, and keep doing that for each day of the week that you work.

After about 3 months, he said, you’ll run out of obvious stuff, and your brain will need to work harder to find relevant content to write each day 👉 this is where the good stuff starts.

Your brain will be forced to make interesting connections between your work and the world at large, and you’ll spot clever analogies, situations in your own life that explain your point of view in a different way, or things that people are saying in their industry that you can use to come at a problem differently to everyone else in your industry.

Then, your daily writing will take a leap – from obvious to somewhat more innovative.

And that’s when you’ll start to form unique opinions, points-of-view, and approaches to the work you do.

I’m not claiming to be sitting on my Magnum Opus here, but what almost 3 years of almost regular daily email has given me is consistency.

Another thing it’s given me is a content catalogue (which you can read here).

Technically, that could feed my LinkedIn (or any other socials) for a long time, assuming the content is evergreen.

The other thing it does, which is far more powerful, is each article is a shortcut to a snippet of my approach, which I can always share a link to or forward in an email, which I often do.

Shortcuts 👍

It’s far easier than to sit down today, with no backlog of content to look at, title a blank document “My Approach”, and start writing.

Write about the obvious things in your industry. Get them off your chest and out of your own way but most importantly, try to publish them. Whether it’s an email newsletter, a social post, it whatever.

Get them out of your head, so your brain can start digging for gold (and create a content ecosystem along the way).

You won’t have years of content immediately… But by Christmas you’ll have close to 2 months worth.