Secret magical magic 🤫

There’s a very secret magical magic trick to making a fixed-price product work:

Scope.

Who sets the scope?

❌ Your client
❌ Their boss
❌ The decision-maker
❌ The person with the credit card
👍 You

When you control the scope, you’re doing the driving.

Nothing gets out of hand, you know your inputs (time, costs, capacity etc), set the price, then follow a neat and tidy procedure to deliver.

Your client can set the scope, that’s totally fine – but it won’t work for a fixed-price product. The point is to build a product that is repeatable, which you can get more efficient at delivering.

It’s not the same as quoting a flat price for a big project – if you’ve ever done that with a project that had a relatively unknown outcome or timeline, then had to honour that price when the project ran over, you’ll know the pain of trying fixed-pricing with something too big.

Keep it small, predictable, repeatable, and systematised.