One of my promises with this newsletter is no doom and gloom, but I think I’m skirting that today…
One of my goals is to encourage business owners to be early adopters of climate action—while it’s still ‘early’—to not just be awesome custodians, but also for the unique marketing advantage it brings.
So I hope you’ll bear with me on this one…
Halve current emissions by 2030.
Half that again by 2040.
Net zero emissions by 2050.
Any progress we make on climate, particularly with our businesses, is progress in the right direction.
Experts, startups, corporations, and ‘normies’ are working on ways to decarbonise and clean up every aspect of business: manufacturing, shipping, robotics, movies, software…
Businesses who greenwash, shirk responsibility, and plough on as though the climate isn’t a real issue, are being called out for their ignorance and in some cases (see Shein) their outright destruction.
Much of the permission to be and stay in business comes from consumers, and they’re getting rowdy.
Does anyone need permission to be more climate conscious?
No.
Does a business need to become a BCorp to start being more climate conscious?
No.
Will businesses need permission to stay in business in 2030 if they continue to play dumb?
¯\_(ツ)_/¯
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.