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         19 April 2024          Danny R.

Masterclass in empathy (2024)

(Re-sharing this with a 2024 update).

Some see specific days of the year like Black Friday, Christmas, Easter, EOFY etc, as opportunities to ramp up a sale, boost subscribers, and “growth hack” the business.

Others take a step back and just listen:

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Boody is an Aussie underwear and basics brand that has transparency, regeneration and positive impact woven (pardon the pun) all the way through it – I’m a fan and customer.

You might not remember yet another sale. You might remember a small act of empathy.

We acknowledge that we work on Wangal land of the wider Eora nation now known as Sydney. Wangal land sadly no longer inhabits any Wangal people.

We pay respect to the Elders of the past, as well as current and emerging Elders of surrounding lands and beyond. Let's all care for Wangal land, the Eora nation and Country.

For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.

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