The Climate Soloist 22 March 2024 Danny R.

Well look at that!

Building a productised service is a wicked shortcut to trying out some new positioning, or exploring a new niche or specialisation.

To build a solid productised service, you need:

A fixed price
A fixed scope
A well defined process (for delivering it)
And (ideally) an unshakable turnaround time

The easiest way to do that, is to transform something you’ve delivered lots of times into a packaged service.

Which means you might already know:

The type of person who buys this kind of thing
Their desired outcome
Their (rough) budget
And importantly, how to deliver it efficiently

Reverse-engineer all of that, and you might start to see the outline of a niche worth exploring.

Much more practical than staring at a blank Google doc titled “My new positioning”, no?

We acknowledge that we work on Wangal land of the wider Eora nation now known as Sydney. Wangal land sadly no longer inhabits any Wangal people.

We pay respect to the Elders of the past, as well as current and emerging Elders of surrounding lands and beyond. Let's all care for Wangal land, the Eora nation and Country.

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