Differentiation looks like lots of different things.
👉 It’s a slogan or tagline.
👉 It’s a whole product line.
👉 It’s a particular way of doing business.
👉 It’s a new type of business altogether.
👉 It’s a new way of looking at business entirely.
…as long as you’re bathed in transparency, they’re all great differentiators (I like the last one).
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.