Differentiation looks like lots of different things.
👉 It's a slogan or tagline.
👉 It's a whole product line.
👉 It's a particular way of doing business.
👉 It's a new type of business altogether.
👉 It's a new way of looking at business entirely.
...as long as you're bathed in transparency, they're all great differentiators (I like the last one).
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