Creating Digital Assets: Referability

👉 This is part of the Creating Digital Assets series.

An obvious but handy feature of digital products is that they’re online, so they’re super sharable.

BrandPocket, being kind-of a SaaS, currently has a link at the bottom of each account page simply saying “Want one? Click here to buy one”.

If yours isn’t a SaaS that’s ok – the landing page, where the actual buy button is, is the thing we want to get shared.

The landing page is kind of a beast to write, but once you have it, you’ve suddenly got a one-page sell sheet to:

• Email to someone who might buy
• Email to someone, to email to someone else who might buy
• Link to from articles and social posts
• Link to from your email signature
• Link to from a Linkinbio-type page
• Send people to after a podcast interview
• Send people to after they see your SaaS product 😉
• And probably a dozen more things…

By having a landing page that addresses every question you have faced, or might face, from a potential buyer, and giving them a big glowing “Buy This Now” button, you make it super easy for people to buy from you, or refer others.

How do you build a landing page? You copy others who’ve built really good ones, and follow a template.

Tomorrow: A landing page.

(Agree? Disagree? Just reply).