When questioning whether to adopt a new marketing activity, the first answer is actually another question:
Should we increase our followers on Instagram?
Who’s your customer?
Should we advertise in trade magazines or Google AdWords?
Who’s your customer?
Should I talk at conferences or focus on running webinars?
Who’s your customer?
Should I publish in print or on LinkedIn?
Who’s your customer?
Whether you call them customers, patients, students, or applicants – know who they are, understand how they consume information, and be visible there when they need you.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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