100% in anything is hard.
Dominos’ famous “delivered in 20 minutes or it’s free” line committed to on-time delivery, while also admitting it wasn’t likely to happen every time (that promise is still in place, though it’s hilariously different today).
100% net-zero emissions–especially today where we just don’t have all the options yet–is basically impossible.
Is it still worth shooting for, even knowing you may never reach 100%?
Let’s frame the question:
100% is rarely the expectation, but it is often the target. We don’t give up knowing 100% won’t be achieved, we use 100% as the lure to get us as close to it as possible.
100% net-zero emissions is unlikely to happen for many, many companies.
Sit the test. Take the shot. Show up for the interview.
Use 100% as a lure, not as a reason to quit… or to never even try.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.
2024 Impact Labs Australia.