Collins dictionary defines the word “offset” like this:
If one thing is offset by another, the effect of the first thing is reduced by the second, so that any advantage or disadvantage is cancelled out.
Carbon offsets don’t do that, at least not as well as buyers of offsets would hope.
Offsets mask the effects of the polluting activity, using numbers, making the buyer believe the offsets they’ve just purchased have somehow dealt with the emissions they’ve just created.
For a real life example, next time you buy an airline ticket, choose the “offset my flight” option, and let me know if you believe the ~$2 you paid actually did cancel out those jet fuel emissions.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.