I don’t watch the Superbowl, but I heard that in one of the ads Netflix declared it’s commitment to only using EVs in it’s productions from now on.
Very cool piece of behaviour-modelling that hopefully helps to normalise the idea of using EVs.
I’d almost call that a Tiny Signal – the fact that it’s on a Superbowl ad makes the signalling significantly less subtle, but I don’t think that diminishes the intention of Netflix presenting itself as a climate-conscious org.
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