Lots of voices making 2023 sustainability predictions at the moment which is fun to read.
Many of them agree on some version of this:
“Making claims about sustainability without assessing the data and overall alignment to all business activities won’t be possible any longer.”
In other words, greenwashing is going to get harder.
I recently spoke with a business owner who openly admitted that for a minute, he’d considered just greenwashing the company because, in his words “it’s so much f**kin easier isn’t it”.
It’s a great time to jump on the front foot with your climate action – there’s gonna be a lot of orgs playing catch-up. Hopefully my guy above won’t be one of them…
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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