The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised.
While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before.
And anyway, you can do better than that.
I’m fascinated by the psychology behind guarantees so will definitely go deeper in a future post, but for now here are 7 alternatives:
Timeliness Guarantee
Guaranteed reply within 30 minutes / 4 hours / 2 business days (as relevant to you of course).
Progress Guarantee
If you complete all the assigned tasks and attend every session but still don’t see the expected results, you’ll get an extended 30 days of support free of charge.
Unlimited Guarantee
Unlimited revisions / photos / bug fixes / copy edits until you’re completely satisfied.
File Protection Guarantee
All files / photos will be stored safely on our backups for up to 5 years, so you can request reprints at any time.
No Hostage Guarantee
Unlike some agencies, we never hold source files behind lock and key. If you request your files to move to a different provider, they’re yours – no questions asked.
Support Guarantee
I’ll provide 2 weeks / 3 months / 1 year of support post delivery for bug fixes / web edits / photo retouching.
Confidence Guarantee
We’ll work to ensure you’re 100% happy with the concept before requesting the full project payment, so you can be confident about the direction before committing.
There are shortcuts riddled through these examples… find something you’re already doing or would do anyway, and formalise it in a guarantee – instant differentiator 💪
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