This is a low impact website.
         10 April 2025          Danny R.

πŸ€ 900 shots

Since 2022, I’ve written and sent around 900 daily emails (or you know, almost daily) on the topic of running a solo creative business, as well as some adjacent topics.

Which has allowed me to bed-in a pretty firm view on what that kind of business can look like:

  • How it can (should!) be a lot simpler than the default “business” setting many of us fall into;
  • How fixed-pricing can be a very strong ally; and
  • How your personal values and worldview set the foundation for it all.

Ideas for those emails come from so many sources:

  • Common things often written about in business and marketing
  • My own past experiences running a solo business
  • My own past experiences as an employee
  • Something that happened in my day
  • Something I read on LinkedIn
  • …but also…
  • Parenting
  • Climate
  • Space
  • Science
  • Sports
  • Movies
  • Art
  • Music
  • Comics
  • …and so many others.

And the awesome thing is they all sit together, as one body of work.

Definitely not saying I’ve produced 900 pieces of solid gold πŸ˜‚ not even close!

But taking 900 shot attempts, you’re bound to bucket a few.

And those have lead to clarity in my own processes, my own values, my own approaches, and the development of a solid framework that now guides the programs I guide others through.

Writing (almost) daily is an amazing way to clear the clutter in your head, and find the interesting perspectives lurking in the back of your brain that make your approaches uniquely yours.

  • It’s completely imperfect.
  • I do almost zero editing.
  • They’re usually under 200 words (today is a long one).

If you’re keen to try this out but are filled with dread, I’m running a workshop in the coming weeks to help folks get started with daily writing…

Actually, it’ll probably be more like a permission slip to show up imperfectly rather than a “writing course”.

Reply and let me know you’re interested.

We acknowledge that we work on Wangal land of the wider Eora nation now known as Sydney. Wangal land sadly no longer inhabits any Wangal people.

We pay respect to the Elders of the past, as well as current and emerging Elders of surrounding lands and beyond. Let's all care for Wangal land, the Eora nation and Country.

For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.

Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.

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