☀️ [30DC] Day 7 » A riveting one-liner

Hopefully your Shiny Object is slowly coming together… if this feels slow, sit tight for next week – the rubber will start hitting the road in a very real way.

(Let me know what you’re working on, or if it’s changed since day 1 – love seeing the progress 👍).

Ok – let’s spend as little time as possible today, distilling the idea of what you’re building into a single one-liner.

Important reminder: Think back to day 4 where you picked one real person to write for – this is the first exercise where you’re writing to that person. Print out their face, write their name on a post-it, make them the background on your phone – do what you need to do to remember them. EVERYTHING from now on is for them.

Now… you’ll find formulas like the one below all over the web so if you don’t like this one, feel free to grab one that you prefer.

I like this one:

👉 I help [specific person] [achieve result] without [common frustration].

The nice thing about the work you’ve done so far (assuming you’ve followed along) is that you’ve pretty much got the first two things ready to go – person and result – so you just need to stamp it with the frustration.

This doesn’t need to be syllable-perfect and edited within an inch of it’s life – we’re going for a simple version 1 here.

Here’s a quick and dirty one from me:

👉 I help self-employed creatives turn one idea into a simple, sellable offer… before the next shiny idea shows up.

Not perfect by any means, but gets the point across – remember who you’re writing for.

Need ideas for the frustration part? Try some of these to get ideas rolling:

• without burning out
• without undercharging
• without needing a huge audience
• without learning funnels or ads
• without making it weird
• without the overwhelm
• without pretending to be someone you’re not

or

• before the next shiny thing grabs your attention
• before another week disappears
• before it collects digital dust
• before you forget why you loved it
• before your motivation fizzles
• before your coffee gets cold

or

• instead of rewriting it for the fifth time
• by the end of the month
• in just 30 days
• through a simple, step-by-step process
• over coffee, not chaos
• under your own terms

This sometimes feels like a silly exercise, but it can really help ground your idea.

Now here’s a good question from one a past student:

“I’ve written my one-liner… where do I use it?”

The answer might vary, but in general you can use verbatim it for things like:

• Your LinkedIn headline (or other social bios)
• The top of your LinkedIn “about”About” section
• Your email signature

Or you can tweak it using a conversion-focused headline formula for:

• Your website’s hero section or subhead
• The title of a lead magnet
• The first page of a carousel on LinkedIn

Importantly though, it’ll provide you a filter for

• Knowing who your offer is for
• And critically… who it’s not for

Have a go, and send it over if you want to discuss it privately before committing.

Try not to overthink it, and have fun 😉