☀️ [30DC] Day 24 » Invite them in

Yesterday’s “Test your offer” email bubbled up how much of a sticky point selling can be.

I really, really get this.

A few quick points on selling:

• Selling isn’t pushing.
• It’s not persuading, convincing, tricking, or pressuring.
• It’s inviting the right person to say ‘yes’ to something they need.
• …and ‘no’ if they don’t need it.
• While addressing their concerns about buying it.

How do you address that last point? One way is with a guarantee – that’s tomorrow’s topic.

I just didn’t want to leave this point untouched…

The idea of selling can make people’s skin crawl, me included.

But we’re not flogging a haunted AirBnB with “a lovely cross-breeze”.

You’re a country pub with a pot of mulled wine and a fireplace during winter – ahh, just what I needed.

• A headshot in a day for a busy person who actually wants a better headshot.
• A video call for a pet owner who’s unsure whether they need to rush to the vet.
• A quick session with a self-employed creative to get their idea unstuck 😜 (2 spots left next week)

Not Persuade… Invite ✌️

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(ps. Typo in yesterday’s subject line – it was day #23, not day #30!)