☀️ [30DC] Day 14 » Selling without a website

When someone does the 1-1 One Shiny Object program with me, one of the biggest steps is building a landing page for their offer.

We lean on copywriting formulas, pull together all the components built in previous weeks (like we’re doing here – scope, one-liner, your ‘one person’) and build a pretty rock solid version #1 landing page.

Something that helps it along though, is that even though it’s a version #1 landing page, the offer itself is already a few versions deep.

In other words, the person building the product doesn’t start with the landing page, they start with a far simpler format – usually a Google doc.

The first few times I sold the program was off a Google doc, and I tweaked it a bit each time until it was at a point where I felt comfortable committing it to a landing page (where I still tweak it). 2 reasons I did it this way:

1. Building the landing page from scratch felt like a lot of guesswork without testing the content with a few people, and
2. Building it before selling a single seat felt like busywork, when I could just scribble the important details on a Google doc and share it easily

Just a seed-planter…

You’re obviously free to build your product however you like – landing-page-first, Google-doc-first, SMS-first or whatever works for you.

If you take one thing from today, I’d love for you to know that you can sell the first iterations of your product in a fairly unpolished format, before you commit the added time and brainpower to a polished version (plus my guess and experience is that buyers really won’t mind).

Ni-night 👋