Many organisations will spend well into 6 figures across all their suppliers on a rebrand, even if they hadn’t budgeted anywhere near that amount.
Add in multiple locations, and a poorly planned rebrand is bound for disaster.
Rebranding can be attractive for the change it offers, but is definitely not the right move for everyone.
In many cases, there’s an alternative path that might be better suited to your situation – and far less destructive.
If you’re about to greenlight a full scale rebrand and still aren’t crystal clear on the reason why, it could cost you:
For what may amount to little more than a facelift.
If not, grab your free copy of the guide.
Get crystal clear on whether a rebrand is right for your organisation, and the alternatives that are available to you.